"I think it is possible for ordinary people to choose to be extraordinary" - Elon R. Musk



It’s the time of year again where you feel like you’re supposed to set goals. But last year you did that, and how far did you follow them through? A week? A month? Did you see them out? I didn’t think so.

The reason why most people don’t follow through with their goals IS NOT BECAUSE THEIR GOALS ARE BAD, it’s because they set them in the moment, and then take a gamble, and hope, that internal motivation will see them through.

This year, make your one goal to uncover your self-belief, overcome your bullshit, and understand just how capable you really are.

And after that. you can set goals. Huge fucking goals. And you are 1000% more likely to achieve them. Why? Because you’ve got the one thing to back you up that no one else focuses on. Your mindset.

It will be with you through thick and thin. It will find positive solutions to complex problems. It will overcome any roadblock. And when you’re sitting down, on the cusp of the 2020 new year, you’ll look back and be so fucking proud that this year been, you really achieved those New Years goals.

Start now. Don’t wait. This year can blow your fucking mind; but only if you set yourself up for that.

21 days to build a habit. I’m giving you 21 days to build a mindset that will carry you for life. Let’s fucking GO.

Alter//ego 11 January - 01 February 2019


Hi, I'm nick,

Ever since I said goodbye to what I thought was my dream job as a pilot, and jumped into life head first, with no parachute, and a blindfold on, it has been a journey of struggle and then triumph, failure and then success, with one all-encompassing constant; growth. I’m a strange mixture of being so proud of who I’ve become, while at the same time realising I still have so much shit to work on.

Through these years; the content consumed, my personal development, and the self-investment; I’ve come to understand this one, overarching truth. I’d go as far to call it a universal law.

Our life is only as good as our mindset

However; our mindset is ours to own and to shape as we choose. It’s time to re-evolve. Throw to the wayside our limiting beliefs. Fuck the stories that people told us as to why we can’t do it, especially ourselves. Come to the realisation that we’ve only got one life here on earth, and it’s going to go way quicker than you can possibly imagine.

For those of you who know me, you know how serious I take this shit. For those who don’t, just watch.

Because life is only as good as your mindset.

The best way I can summarize my experience with Nick is that he got me to do something that I've been so resistant to doing for pretty much my whole life; to focus on personal development. I was a person who was far too content just operating on auto pilot, just kind of going through the motions and not acting/thinking in a conscious manner about my results in life. Nick's program totally reversed that trend though. Through practical, clear, and concise methods he helped unlock the ability to take a more active and conscious approach to life, decision making, and achieving my goals that I was never able to tap into previously. In other words, in just a matter of weeks he gave me the tools to begin dismantling all of the bad habits I formed in my 30 years on this earth. Nick was truly the perfect person to guide me on this journey. The information is of course extremely valuable but who was presenting it was critical in how receptive I was to it. Nick is uniquely talented in communicating these concepts and always took the time to time to treat those of us in the group as individuals with different perspectives, backgrounds, and challenges we were looking to overcome. What this showed me is that he is someone who truly cares and is in this for the right reasons. Bottom line is this. We all have untapped potential and Nick's program is something that would help anybody overcome the mental challenges and bad habits that are preventing them from achieving their goals."

Brian Rocke, USA

Program details:

  • 11 January - 01 February 2019​
  • 21 day group coaching and mentoring program
  • 6 live training/coaching calls + 2x live Q&A
  • Exclusive Facebook community
  • Exclusive & personalised 1:1 messaging support

content includes:

  • Reframing, reprogramming, and understanding the brain
  • How to evolve into a growth mindset
  • Learn to gain perspective, gratitude, and positivity
  • Take ownership and accountability of your own life
  • Incorporating gratitude into your daily life
  • Daily mindset challenges and more...

Signing onto the program I didn’t know what to expect. Personal development was never of importance to me until I started working on my physical self and realized that no matter how much I exercised it would never lead to becoming mentally fit. I knew I needed to start working on my mental fitness as well. Working with Nick was awesome. It felt like I was signing on to learn from a respected and funny friend. What I took away from this program is so much more than I ever could have expected. I gained mental strength and multiple friendships, and to me that’s priceless."

Rosie Rocke, usa


Self investment: 329 usd

11 January - 01 February 2019​


Early offer until January 8th, 2019

Vip Investment: 440 USD (Early Bird: 349 USD)

Vip Investment includes a 1-hour 1-on-1 coaching call at the culmination of the program for optimal gains.

I had the pleasure of meeting Nick online early in 2017 and he immediately stood out to me. The quality and depth of the advice and support he would provide others in open forum groups was profound, and rare. I could tell by the way he engaged people that he truly CARED. Not just that, but he clearly had an amazing knowledge base, yet was also able to be practical and mesh this base of science with practicality, which again is so rare! Beyond just the quality advice I would see him give all the time, the kind of content he shared on his profiles spoke to me. It was a blend of light hearted humor with deep thoughts, and I feel like that's a beautiful combination of wanting the most from life, wanting to achieve your greatest self, but not taking it all so seriously along the way that you forget to live. That kind of message helped me so much. As Nick and I began to talk more, I realized that this is the kind of person that inspires me to do more and be more. Through his own actions and the way he carries himself, he inspires me to do the same. After having the pleasure of being of his Podcast "The Modern Boss Podcast" it was clear Nick just cares about people. It's one thing to say you care, it's another thing entirely to truly, deeply care. That is a rare quality I feel in today's culture where we can often be more detached than ever. Nick embodies the kind of qualities in a leader that people need. Thank you Nick for being such a great friend and an inspiration in my own life!"

Fraser Bayley, USA/NZ

Where to start!... So many things I could say about connecting with Nick and joining his program. If one thing's for certain, I didn't want the program to come to an end! Nick not only was a light in the dark within myself, not only was he a mentor, not only was he personally invested in my growth mentally, but he became a life long friend - a brother. I had been following Nick since February 2018 and was only ever observing his posts and getting a feel for his energy. Then all of a sudden I hit a wall in September and I found myself in a place where I didn't want to be in..again. Depression, unhappiness, tired, angry, frustrated, lost, passionless, emotional, and stressed. The "easy" way out became a constant bouncing thought in my head. I randomly messaged Nick, letting out my inner demons and not knowing what response I would get. Nick answered me instantly and wanting to video chat with me to meet and discuss what was going on. This was a game changer as I felt his sincerity in wanting to help people see the potential within themselves but also he spoke the truth on issues that most would shy away from saying. Nick's program opened up the realms of possibility within one's self but only if said person was willing to truly accept that they can overcome harsh obstacles that life throws at us. His program showed me that I am capable of greatness should I choose to invest in myself whole heartedly and without hesitation. This program breathed new life into my soul, enhanced my brain waves and opened up my eyes to what a human can do if they genuinely believe in themselves. Growing mentally is something I have always tried to do, but struggled with. Nick and his program not only helped me to grow, but it helped me to understand that we are powerful beings with limitless potential. Sometimes it takes just one video chat, one reply to a cry for help, one person to tell you you are worthy of your wildest dreams. Nick did this for me, and this will forever go with me through my journey of life. Thank you Nick Hug-Taylor. You are a legend. #GangstaASF"


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